What's Happening with Local Food Abroad?
EU funded project - Consumer choice and organic foods
Insights into consumers’ beliefs, attitudes and behaviour with regard to organic foods are revealed for producers and manufacturers by CONDOR, the 8-country EU research funded project into consumer decision-making on organic foods (www.condor-organic.org)
The experiences of marketing organic foods in mature markets in Europe – such as Germany, the UK and Denmark – are directly applicable to developing effective marketing campaigns in less mature markets,” states Professor Richard Shepherd of the University of Surrey and co-ordinator of CONDOR.
“Our research with a large sample of consumers across Europe has revealed that the reasons why consumers buy, and the reasoning behind purchase, are very similar across countries as different as Greece and Germany, Spain and Denmark.
When defining the organic consumer - it’s not so much age, gender, education or income. What sets organic consumers apart from non-organic consumers is what they think and feel about organic foods, whether these are fresh or processed foods, and their belief in the benefits they provide.
Understanding these beliefs is the key to growing the market overall and establishing new markets.”
CSAs in the USA
www.greenpeople.org provides listings for 318 CSAs in the USA and Canada
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